As a rule, I’m not real crazy about corporate-sponsored contests. Call me a cynic, but my gut reaction is typically to ask: what’s in it for them?
But the press release about “Clifford’s Be Big™ In Your Community” contest made me smile. I’m wondering if it might do the same for you.
From the press release:
The contest calls upon kids, parents, teachers, and community leaders to submit their BIG ideas for creating positive change in their communities by demonstrating Clifford’s Big Ideas; Share, Play Fair, Have Respect, Work Together, Be Responsible, Be A Good Friend, Help Others, Be Truthful, Be Kind and Believe In Yourself.
Who can argue with that?
The winning BIG idea will receive a $25,000 community grant; 10 runner-up ideas will receive $2,500 awards. (They’re working with the wonderful HandsOn folks to implement the ideas.)
I also loved the sentiment behind this description of what Clifford is all about – it’s just such a great message for kids (adults, too!):
Clifford’s cause is BE BIG! Being BIG is about being big-hearted. It’s about having a big spirit. We can all BE BIG each and every day. Clifford’s BIGNESS extends well beyond his size. Clifford’s BIGNESS is the embodiment of all that is good about our friends, our neighbors, our children and our future. It only takes a little…to BE BIG.
The contest ends SOON (June 26). Click here for details.
Your actual opportunities to Be Big, of course, are unlimited…

June 18th, 2009 | Category: Metro Parent